Finland is home to over 3 million online shoppers, spending an average of over 2,000 euros annually. The e-commerce market in Finland is around 8.5 billion euros (2017). The 8.5-billion-euro market can be divided into roughly three sectors: the travel sector which comprises as much as 47% (4 billion euros) of the market, physical goods 33% (2.8 billion euros) and services 20% (1.7 billion euros).
Online bank transfers is a popular method for online payments in Finland. As many as 45% of the customers prefer to pay with this method when they are shopping online. Worldline connects directly to the six largest banks in Finland to offer this payment option.
Online bank transfers offer real-time notification of payment authorization and possibility of immediate shipping of goods, with no risk of fraud.