Sofort GmbH is a payment service provider, which in 2014 was acquired by Klarna and the Klarna Group was established. Sofort (also known as Pay now) is a simple and fast payment method which allows customers to make payments using their online banking details.
In contrast to a regular bank transfer, the customer is only required to verify the payment without having to fill out all the details. Details such as the amount and the beneficiary are already filled out thereby reducing the chances of human error.
Sofort GmbH based in Munich, Germany, and founded in 2005 initially under the name Payment Network, offers products and services for the secure purchase of physical and digital goods on the Internet. Sofort is the market leader amongst the online banking-based payment methods in Germany (15%) and Austria (7%). On average, 3 million Sofort transactions are made every month. More than 35.000 online merchants offer Sofort as a payment scheme to their customers.